Insanity is a set of workout DVDs that claim to give consumers a year’s worth of results in sixty days. The creator of this sixty-day miracle is Shaun T, a fitness expert, who is known for having the most famous abs in fitness. Insanity promises the consumer results that will place them in best shape of their lives and fulfill their dream look due to its Max Interval Training, which is an intense workout for a solid three minutes with only a thirty second break. Although they provide a few forms of proof, it does not verify its effectiveness.
Throughout Insanity’s infomercial, there were various moments where consumers and spokes people boasted about the product with claims like “ Number one workout in America,” or “Hardest workout on DVD.” …show more content…
The customers that have purchased Insanity tend to speak of how captivated they are with the product and how Insanity has changed their life drastically. Hearing from those that have completed Insanity, provides consumers with a connection to trust that the product is effective and worth the money. Also, Shaun T supplies the consumers with a sense of geniality considering the fact that he is a fitness expert and trainer. Both credible sources shown in the infomercial give the consumer someone to trust and push them to purchase the product. Pathos is also a considerable part of the infomercial, with statements like “With those kinds of results, you would have to be insane not to,” make the consumer feel obligated to purchase Insanity because they would be making a mistake that only unintelligent people would make. Furthermore, they promised that the program would be life changing, resulting in the consumer to feel excited with what is to come if they invest in Insanity. However, the creators did not focus on logos when creating the infomercial due to the fact that the infomercial lacked statistics and facts, but they did make claims that promised Insanity users happiness, but did not provide any facts or statistics to support for their
Throughout Insanity’s infomercial, there were various moments where consumers and spokes people boasted about the product with claims like “ Number one workout in America,” or “Hardest workout on DVD.” …show more content…
The customers that have purchased Insanity tend to speak of how captivated they are with the product and how Insanity has changed their life drastically. Hearing from those that have completed Insanity, provides consumers with a connection to trust that the product is effective and worth the money. Also, Shaun T supplies the consumers with a sense of geniality considering the fact that he is a fitness expert and trainer. Both credible sources shown in the infomercial give the consumer someone to trust and push them to purchase the product. Pathos is also a considerable part of the infomercial, with statements like “With those kinds of results, you would have to be insane not to,” make the consumer feel obligated to purchase Insanity because they would be making a mistake that only unintelligent people would make. Furthermore, they promised that the program would be life changing, resulting in the consumer to feel excited with what is to come if they invest in Insanity. However, the creators did not focus on logos when creating the infomercial due to the fact that the infomercial lacked statistics and facts, but they did make claims that promised Insanity users happiness, but did not provide any facts or statistics to support for their