Insane Marketing Tactics: Article Analysis

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In the article published by The Onion, the author pokes fun at the insane marketing tactics used by a insole company. Exaggeration and sarcasm play important roles in article as well as aid with the goal of knocking down advertiser’s gimmicks. To begin with, exaggeration is one major satirical strategy the author uses. Lots of companies will include a doctor’s statement when presenting their product as a way to give it more credibility. The Onion mocks this by including an exaggeration of a doctor’s statement. The article reads, “‘What makes MagnaSoles different from other insoles is the way it harnesses the power of magnetism to properly align the biomagnetic field around your foot’, said Dr. Arthur Bluni” (lines 6-9). This specific quote

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