QE1 –Possess a relevant qualification or equivalent experience
Since graduation from my Digital Media honours degree over 10 years ago, I’ve held posts within the field of media, marketing and communications, with a brief spell at the Highways Agency (now HE), including time as a BBC producer/broadcaster and manager at Inrix Media. At Inrix Media a large part of my work involved me liaising with the Police and Highways Agency to bring information from control rooms to the public via radio, web and mobile app.
Most recently I held the post of Marketing Co-ordinator for a chain of 17 restaurants, and designed a marketing planner for the brand, as well as local restaurant sites. This consisted of eCRM, web, social media, video, photography, …show more content…
At Inrix Media we partnered with local road authorities, Police forces and Highways Agency (now HE) control rooms to provide a synergistic benefit to both. The level of trust that I built up meant that Police forces could trust me to speak to a Control Room Inspector without the need for supervision from a Press Officer.
EE2 - Experience of devising and implementing marketing campaigns
In my roles as Account Manager at Pam Lloyd PR and Marketing Co-ordinator at the Stable I have devised, implemented and also contributed to many marketing plans and campaigns. Most recently at The Stable I devised and planned a multi-media marketing/communications planner using Excel. In both of these roles I was confident costing and planning the use of the range of marketing channels as mentioned above.
EE3 - Excellent written and verbal communication skills
Whilst at the BBC, Celador and Inrix Media I found that I could translate technical Police, Highways Agency and road authority information into broadcast bulletins and scripts with ease. I did this in a style that was easy to understand by the public, and well regarded by Editors. This was reflected by radio station Managers/Editors requesting to have my voice and scripts on their radio station, and my work being popular with …show more content…
Marketing unbranded vegetables is a particularly tough task, due to them not being particularly exciting, and therefore required strong creativity to gain PR coverage. However I managed to obtain coverage on BBC 1, Channel 4 and BBC radio to name but a few. I did this by knowing what the producers might find interesting about the vegetables, and presented the provenance story to them in a timely and interesting way. By timing my contact with them and giving the producers an interesting story which was linked to the seasons, I secured dream coverage in a tough situation. By taking a very ordinary subject like vegetables, and using my creativity I was able to gain them coverage on TV channels to reach millions of
Since graduation from my Digital Media honours degree over 10 years ago, I’ve held posts within the field of media, marketing and communications, with a brief spell at the Highways Agency (now HE), including time as a BBC producer/broadcaster and manager at Inrix Media. At Inrix Media a large part of my work involved me liaising with the Police and Highways Agency to bring information from control rooms to the public via radio, web and mobile app.
Most recently I held the post of Marketing Co-ordinator for a chain of 17 restaurants, and designed a marketing planner for the brand, as well as local restaurant sites. This consisted of eCRM, web, social media, video, photography, …show more content…
At Inrix Media we partnered with local road authorities, Police forces and Highways Agency (now HE) control rooms to provide a synergistic benefit to both. The level of trust that I built up meant that Police forces could trust me to speak to a Control Room Inspector without the need for supervision from a Press Officer.
EE2 - Experience of devising and implementing marketing campaigns
In my roles as Account Manager at Pam Lloyd PR and Marketing Co-ordinator at the Stable I have devised, implemented and also contributed to many marketing plans and campaigns. Most recently at The Stable I devised and planned a multi-media marketing/communications planner using Excel. In both of these roles I was confident costing and planning the use of the range of marketing channels as mentioned above.
EE3 - Excellent written and verbal communication skills
Whilst at the BBC, Celador and Inrix Media I found that I could translate technical Police, Highways Agency and road authority information into broadcast bulletins and scripts with ease. I did this in a style that was easy to understand by the public, and well regarded by Editors. This was reflected by radio station Managers/Editors requesting to have my voice and scripts on their radio station, and my work being popular with …show more content…
Marketing unbranded vegetables is a particularly tough task, due to them not being particularly exciting, and therefore required strong creativity to gain PR coverage. However I managed to obtain coverage on BBC 1, Channel 4 and BBC radio to name but a few. I did this by knowing what the producers might find interesting about the vegetables, and presented the provenance story to them in a timely and interesting way. By timing my contact with them and giving the producers an interesting story which was linked to the seasons, I secured dream coverage in a tough situation. By taking a very ordinary subject like vegetables, and using my creativity I was able to gain them coverage on TV channels to reach millions of