Diffusion of Innovation Theory Diffusion of Innovation is a theory that examines the change in the groups behavior over time and clarifies how new ideas are spread through the organization. This theory is a theoretical framework that is useful when figuring out when to choose new clinical guidelines and was created by Everett Rogers. Rogers states that there are five cardinal components that impact the expansion and adoption of an innovation: relative advantage, compatibility, complexity, triability and observability. Relative advantage is defined as the means by which an individual considers an innovation and assess whether to use it. Compatibility is whether the new innovation can go together with the present rules that are already in place.
…show more content…
As the staff became familiar with the guidelines the practice administrators could be open to questions during the initial transition. During this time the staff the staff began to research more on the topic and there were some who were skeptical. (White, Dudley-Brown & Terhaar, 2016) At this period the practice would enter stage 2, persuasion. In this stage the providers begin to consider the information that was given to them and analyze it with the current management (White, Dudley-Brown & Terhaar, 2016). As the staff started to be more aware of the guidelines many who support it began implementing CBT on patients with mild to moderate depression. Some of the providers were not quick to adopt the recommendations as there were studies that did not show CBT to be a superior treatment. During this time the administrators should step in and consider concerns and discuss the findings of the new guideline. As the providers continue to weigh in on the information based on their personal research. Many more started implementing them in practice. This is the decision stage. During this time the providers collectively began to examine the benefits and risks of CBT and began to make their decision on using it in practice (White, Dudley-Brown & …show more content…
The idea of diffusion deals with the distribution of an idea or social practice between its societies. Tarde believed that for social change to happen an innovation needed to be distributed through the process of imitation. He believed that individuals emulate beliefs or personal desires through this. This idea of imitation was published in his first edition. In his second edition, which is when his work had most effect on diffusion, Tarde discusses a system of sociology in which he explains how social change needs an innovation that can lead to the development of cultures through the conduct of individuals. He named it interpsychology. Tarde believed that the more people communicate, the more likely a new idea would occur. He considered that new ideas change the way social process happens and helps individuals adjust to their new environment. Tarde also stresses the importance of socialization and interaction, as selected groups play a significant part. He believed there are those who drive the innovation and those who imitate (Toews,
As the staff became familiar with the guidelines the practice administrators could be open to questions during the initial transition. During this time the staff the staff began to research more on the topic and there were some who were skeptical. (White, Dudley-Brown & Terhaar, 2016) At this period the practice would enter stage 2, persuasion. In this stage the providers begin to consider the information that was given to them and analyze it with the current management (White, Dudley-Brown & Terhaar, 2016). As the staff started to be more aware of the guidelines many who support it began implementing CBT on patients with mild to moderate depression. Some of the providers were not quick to adopt the recommendations as there were studies that did not show CBT to be a superior treatment. During this time the administrators should step in and consider concerns and discuss the findings of the new guideline. As the providers continue to weigh in on the information based on their personal research. Many more started implementing them in practice. This is the decision stage. During this time the providers collectively began to examine the benefits and risks of CBT and began to make their decision on using it in practice (White, Dudley-Brown & …show more content…
The idea of diffusion deals with the distribution of an idea or social practice between its societies. Tarde believed that for social change to happen an innovation needed to be distributed through the process of imitation. He believed that individuals emulate beliefs or personal desires through this. This idea of imitation was published in his first edition. In his second edition, which is when his work had most effect on diffusion, Tarde discusses a system of sociology in which he explains how social change needs an innovation that can lead to the development of cultures through the conduct of individuals. He named it interpsychology. Tarde believed that the more people communicate, the more likely a new idea would occur. He considered that new ideas change the way social process happens and helps individuals adjust to their new environment. Tarde also stresses the importance of socialization and interaction, as selected groups play a significant part. He believed there are those who drive the innovation and those who imitate (Toews,