Essay On TOMS Shoes

Over three-hundred and seventy-three billion dollars were given in charitable donations in two-thousand and fifteen (Buchanan). TOMS shoes, does more than just give money to those in need, in fact, their brand motto is “one for one.” One for one means: when you buy one of their products, they give something in return for those in need. Here are the items that TOMS’ disperse: shoes, water, eye treatment and surgery, materials for childbirth and anti-bullying training. This NGO (non-government organization) was founded in two-thousand six by a man named Blake Mycoskie. Ever since then, he has dedicated his life to helping those in poverty. Blake Mycoskie has reinvented the way people donate to charities, moreover, he has made those who purchase …show more content…
TOMS is an NGO operation that uses people’s empathy to reap the benefits. People call this type of marketing “cause marketing.” Cause marketing brings out many of critics for example,”TOMS shoes are not anything special, it’s a serviceable shoe that succeeds on the back of its charitable giving’s and its’ simplistic nature, Many believe you cannot participate in conspicuous giving moreover, don’t connect the product to those in need (Talpalaru).” Resulting in TOMS success being mainly derived and credited towards the charity part, more than you’d credit the product part. Kevin Roberts, a professor and executive chairman of Saatchi & Saatchi, speaks a loud voice for how company’s obtain and maintain their success, ‘ ‘‘increasingly, customers want to feel as though they are involved in marketing campaigns. Inspiration, he noted, is “what people are looking for in everything they do. Winning marketers today will be those who can deliver return on involvement” (Smilansky).’ Blake took this idea to heart and ran with