Marketing
Institutional Affiliation
Course Title
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Introduction
Club Méditerranée, known as Club Med, is a French Public Company, international tour operator, which offers vacation in different cantons, but mostly in exotic places. Being presented in 40 countries in Europe, North and South America, and the Asia/Pacific region, its holdings include about 66 all-inclusive resort villages and a cruise ship operation. Club Med pioneered the all-inclusive system, as well as self-made comfort system (“trident”), children clubs for children from 4 months old, sports clubs, and creative flavors. A unique concept of rest from Club Med was created, namely the opportunity to actively relax in lovely surroundings and informal …show more content…
Thus, Club Med comprises all types of segmentation as tourism industry participant, but in different correlation. Geographic and psychographic segmentation share the first position, because the company operates in many countries with different environmental conditions, so customers can choose depending on lifestyle, interests and preferences (winter, summer or the year round vacation) where to go. Demographic segmentation is based on personal characteristics of tourists (age, sex, marital status, education and income). Club Med offers different types of spas: for families and couples vacationing without children. Club Med is basically a family recreation club, so here everything is not only for adults, but also for children. They are taken from four ... months. And for parents all conditions for recreation with babies, including baby-restaurant with formula milk and unique nursery where kids are taken care of while their parents are busy with active absorption of happiness in life, are created. In some cases, other methods of market segmentation are used, for example, the purpose of travel, time of arrival – seasonality, distance of travel, length of stay, the purchasing power, etc.
Club Med has loyalty program called Club Med Great Members. The more often the client accesses the services of Club Med, the higher the status he can benefit from exclusive privileges. There are three status loyal customers: GREAT MEMBERS TURQUOISE (i. e. Turquoise), GREAT MEMBERS SILVER (i. e. Silver) and GREAT MEMBERS GOLD (i. e. Gold). The status of Great Members Turquoise requires once trip with Club
Institutional Affiliation
Course Title
Date submitted
Introduction
Club Méditerranée, known as Club Med, is a French Public Company, international tour operator, which offers vacation in different cantons, but mostly in exotic places. Being presented in 40 countries in Europe, North and South America, and the Asia/Pacific region, its holdings include about 66 all-inclusive resort villages and a cruise ship operation. Club Med pioneered the all-inclusive system, as well as self-made comfort system (“trident”), children clubs for children from 4 months old, sports clubs, and creative flavors. A unique concept of rest from Club Med was created, namely the opportunity to actively relax in lovely surroundings and informal …show more content…
Thus, Club Med comprises all types of segmentation as tourism industry participant, but in different correlation. Geographic and psychographic segmentation share the first position, because the company operates in many countries with different environmental conditions, so customers can choose depending on lifestyle, interests and preferences (winter, summer or the year round vacation) where to go. Demographic segmentation is based on personal characteristics of tourists (age, sex, marital status, education and income). Club Med offers different types of spas: for families and couples vacationing without children. Club Med is basically a family recreation club, so here everything is not only for adults, but also for children. They are taken from four ... months. And for parents all conditions for recreation with babies, including baby-restaurant with formula milk and unique nursery where kids are taken care of while their parents are busy with active absorption of happiness in life, are created. In some cases, other methods of market segmentation are used, for example, the purpose of travel, time of arrival – seasonality, distance of travel, length of stay, the purchasing power, etc.
Club Med has loyalty program called Club Med Great Members. The more often the client accesses the services of Club Med, the higher the status he can benefit from exclusive privileges. There are three status loyal customers: GREAT MEMBERS TURQUOISE (i. e. Turquoise), GREAT MEMBERS SILVER (i. e. Silver) and GREAT MEMBERS GOLD (i. e. Gold). The status of Great Members Turquoise requires once trip with Club