Informative post Brigid, I think this line in your post "a company can overlap the marketing campaign to not only appeal to a consumer who is materialistic but also to the consumer who has the need of uniqueness trait" encompases something that I think is quite important and could be one of the central reasons why businesses group individuals and carry out consnumer researches with consumers who dont have identical personalities.
I think business also do this for the sake of exposure and reduce the number of segments they have to create. To see how far they can go, and to determing if they can captivate the interests of clinets who previously had no interest for a certain product. When they become exposed to that new product, they
I think business also do this for the sake of exposure and reduce the number of segments they have to create. To see how far they can go, and to determing if they can captivate the interests of clinets who previously had no interest for a certain product. When they become exposed to that new product, they