The product that I ‘am going to talk about is Converse also known as All Stars, “Chucks”. Personally I have been wearing converse for a while now. I love how I bring out the style of them. I like the verity of colors and the different designs I can choose from. My favorite thing about these shoes is the colors because I am fascinated by all of them. It makes my wardrobe much easier when I have multiple colors of shoes to choose from. I enjoy mixing and matching cute little outfits that will go great with my Chucks. The history of Converse has a rich value in there tradition in the market. In the early days Marquis Mill Converse, first started a business in tires, but Marquis had a bigger vision than just making tires. At age 46 he decided
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Army Air Corps wore. In 1949 the All Star shoe made a new low cut style. All teams in the NBA were wearing converse at that time. Around 1950’s they added 7 more colors to the range of the basketball teams. Everyone wanted that cool look for only $3.95. Converse was also becoming very popular, not just with athletes but with singers like Elvis, Pink Floyd, Sid Vicious and Hunter S Thompson. Around the year of 1955, Chucks became the #1 basketball shoe in America. As the years went by converse kept coming out with new designs for every style. In 1975 they designed ski boots. Converse made everyone want to get that fresh new style that everyone was getting for only $7.95. Later in time surfers, skaters and other adopted the retro lifestyle look of Cucks. In 1984 Converse sponsored the Olympic game. By support and hard work the men’s basketball team won gold that year. One year later the price was priced at $19.99. In the 90’s converse delt with some economic problems, specifically decreased sales. Converse was repeatedly slipped into receivership as debt piled up yearly, and its products were rejected by consumers. The shoe industry was increasing with new competition in the environment. The NBA players were no longer wearing converse for their games. Entering into 2000 converse went through some extreme changes. Converse filed for bankruptcy in 2001, due to loss of market share and …show more content…
Pretty much the outside of the shoe will be looking the same. The change includes comfortable foam in the collar, non-slip tongue, more durable canvas exterior and Nike cushioning system on the inside for more support. The price went up, low tops are $70 and high tops are $75. Converse will still continue to make the original Chuck Taylor sneakers, for those who want the classic look.
Their mission statement is “Our MISSION is to deliver personal service to our customers knowing that soon we will become friends”. They also want you to feel the history of what converse has become, by wearing their old school shoes making it the new school style. Their goal is to provide the same shoe that your great-grandpa wore as well as your grandpa and father wore. Converse keeps the tradition going. The product itself makes $205 million annually. The Converse All-Star basketball shoe was the first in the athletic footwear industry. In the early 1990s, more than 500 million pairs, in more than 56 colors and styles, had been sold in more than 90 countries worldwide. In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children’s recreation. As 2003, it has been participating under Nike’s
Army Air Corps wore. In 1949 the All Star shoe made a new low cut style. All teams in the NBA were wearing converse at that time. Around 1950’s they added 7 more colors to the range of the basketball teams. Everyone wanted that cool look for only $3.95. Converse was also becoming very popular, not just with athletes but with singers like Elvis, Pink Floyd, Sid Vicious and Hunter S Thompson. Around the year of 1955, Chucks became the #1 basketball shoe in America. As the years went by converse kept coming out with new designs for every style. In 1975 they designed ski boots. Converse made everyone want to get that fresh new style that everyone was getting for only $7.95. Later in time surfers, skaters and other adopted the retro lifestyle look of Cucks. In 1984 Converse sponsored the Olympic game. By support and hard work the men’s basketball team won gold that year. One year later the price was priced at $19.99. In the 90’s converse delt with some economic problems, specifically decreased sales. Converse was repeatedly slipped into receivership as debt piled up yearly, and its products were rejected by consumers. The shoe industry was increasing with new competition in the environment. The NBA players were no longer wearing converse for their games. Entering into 2000 converse went through some extreme changes. Converse filed for bankruptcy in 2001, due to loss of market share and …show more content…
Pretty much the outside of the shoe will be looking the same. The change includes comfortable foam in the collar, non-slip tongue, more durable canvas exterior and Nike cushioning system on the inside for more support. The price went up, low tops are $70 and high tops are $75. Converse will still continue to make the original Chuck Taylor sneakers, for those who want the classic look.
Their mission statement is “Our MISSION is to deliver personal service to our customers knowing that soon we will become friends”. They also want you to feel the history of what converse has become, by wearing their old school shoes making it the new school style. Their goal is to provide the same shoe that your great-grandpa wore as well as your grandpa and father wore. Converse keeps the tradition going. The product itself makes $205 million annually. The Converse All-Star basketball shoe was the first in the athletic footwear industry. In the early 1990s, more than 500 million pairs, in more than 56 colors and styles, had been sold in more than 90 countries worldwide. In addition, the company has diversified into varied rubber products, sports apparel, and full lines of athletic shoes for tennis, cross-training, team sports, running, walking, and children’s recreation. As 2003, it has been participating under Nike’s