Identity is a complex concept that describes all aspects, facts and features that distinguish one person from another. Identify leads to the development of personality and is built over several decades, starting from childhood and continuing several years into adulthood. There are several established factors that influence identity. These include stages of brain development, age, family and school as well as perceptions, attitudes, values and beliefs.
Media is defined as the ensemble of methods of communication used to reach the masses. Traditionally, the media included radio, TV, newspapers and all forms of print publications. With the advent of the Internet, media outlets have grown exponentially with