I Love ME: Why does this modern day digital age lead adolescents to narcissism?
Narcissism is defined by the Oxford dictionary as "Excessive interest in or admiration of oneself and one's physical appearance; in Psychology, it is defined as an Extreme selfishness, with a grandiose view of one's own talents and a craving for admiration, as characterizing a personality type. Adolescents today or as many would like to call them: ‘Millennials' have been classified as self-entitled, impatient and most of all narcissistic.
Subrahmanyam and Greenfield (2008) state that new media are an important social variable for today's youth, and that the physical and virtual worlds are psychologically connected. In that way, the virtual world serves as a playground for developmental issues from the physical world such as identity construction and expression. Self-presentation is a way of dealing with identity construction and expression. (Graaf, 2011) This shows us the important social media plays in today's youth, how much it actually influences the development of their personalities and different character traits and how they interact with other people.
The increase in the usage of certain new media, in particular, Social Media Networks or ‘SNS's with the combination of the rise in levels of narcissism among Millennials raises the question of whether there is a connection between narcissism and SNS usage (Bergman et al., 2010). We see this everywhere from, Youtube Vloggers and Instagram Models being seen as Social Media "Celebrities". This even goes as far as making something as simple as having the number of your friends listed in social media platforms like Facebook, seemingly like a competition. In this research, we will thoroughly examine why the adolescent's of today seem to be led and driven towards narcissism by these social media platforms. Narcissists crave the attention and approval of others and seek out external sources of admiration and attention to help maintain their self-esteem (Campbell et al., 2002; Morf & Rhodewalt, 200, Bergman et al., 2011). …show more content…
Therefore, the growth of these social media platforms and their users may suggest that there is some sort of correlation between the amount of Adolescent's who may rely on social media to feed the attention and approval and/or admiration they need to help maintain their self-esteems. These online relationships should appeal to narcissists, who are typically unable or unwilling to form deep or ‘‘strong tie'' connections that require emotional investments, such as face-to-face relationships and friendships (Campbell, 1999; Campbell & Foster, 2002; Bergman et al, 2011). Youtube is one of most popular social media outlets of this age, it is arguably a force to be reckoned with in today's popular culture. Youtube users can mostly be categorized into two categories, those who upload content to the website (creators) and those who just watch the uploaded content (audience). Because of how youtube was created, there is really no criteria for one to be a creator, anyone can upload their videos on youtube. It is a site of Participatory culture therefore, the contributors are a diverse group of participants – from large media producers to small enterprises, artists, activists, comedians and very recently ‘Vloggers'. (Burgees & Green, 2013). A 'Vlogger' has been simply defined by the Collins English Dictionary as "a person who keeps a video blog". Vloggers in Youtube can be market