4.2 Inferential analysis
This study uses Business Model Canvas with 9 elements, include: customer segment, value proposition, channels, customer relationship, revenue streams, key resources, key activities, key partnership, cost structure. The analysis is as follows:
4.2.1 Customer Segment
Customers are the main key to get the profit. Therefore, it is important to set a target customer to earn revenue. Business will not exist without customer (Coes, 2014). This study shows that women entrepreneurs have customer segment from all circles but especially from employees, housewives and community around the place of their business. Similarly, the study Bologna (2015), which states that the target customer in Eataly business is everyone so that …show more content…
This study analyzed that all women entrepreneurs do not have a distribution channel. One of the ways they reach their customers is when their customers come into their business. In fact, channel distribution is very important for business because it can develop a good service (Luoma, 2014) and facilitate customers to reach the products (Storemark & Hoffmann, 2012). The study conducted by Storemark & Hoffmann (2012) analyzes the Chloe store which uses the internet as a distribution channel in its business. As a result, customers easily reach their product business without having to come to their business. Women entrepreneurs need to consider the distribution channel as their strategy in sell their products, so it can be easier for customers to reach their …show more content…
This key partnership explains that partnerships applied by women entrepreneurs are optimization and economy of scale, which is very difficult for companies to operate by relying on their own resources (Coes, 2014). It's proven by the main partners of women entrepreneurs as raw material suppliers, because it is impossible for them to get the materials needed by relying on themselves. The reason of women entrepreneurs choose to partner with the supplier because they got cheaper price and more efficient. . Other partners who also support their business is like supplier of chips, crackers or drink bottles also play a role in the sustainability of women entrepreneurs business. Key partners offer profits for women entrepreneurs by selling in accordance with ceiling price; it will generate the contribution margin desired by the women entrepreneurs
Women entrepreneurs do not have a special agreement or written with suppliers and other partners so that the good cooperation is necessary, if one does not fulfill the obligations it will ruin relationship with each other. Women entrepreneurs are very aware of the quality and taste of food is highly dependent on raw materials. Thus, the key partner is very important for their business
This study uses Business Model Canvas with 9 elements, include: customer segment, value proposition, channels, customer relationship, revenue streams, key resources, key activities, key partnership, cost structure. The analysis is as follows:
4.2.1 Customer Segment
Customers are the main key to get the profit. Therefore, it is important to set a target customer to earn revenue. Business will not exist without customer (Coes, 2014). This study shows that women entrepreneurs have customer segment from all circles but especially from employees, housewives and community around the place of their business. Similarly, the study Bologna (2015), which states that the target customer in Eataly business is everyone so that …show more content…
This study analyzed that all women entrepreneurs do not have a distribution channel. One of the ways they reach their customers is when their customers come into their business. In fact, channel distribution is very important for business because it can develop a good service (Luoma, 2014) and facilitate customers to reach the products (Storemark & Hoffmann, 2012). The study conducted by Storemark & Hoffmann (2012) analyzes the Chloe store which uses the internet as a distribution channel in its business. As a result, customers easily reach their product business without having to come to their business. Women entrepreneurs need to consider the distribution channel as their strategy in sell their products, so it can be easier for customers to reach their …show more content…
This key partnership explains that partnerships applied by women entrepreneurs are optimization and economy of scale, which is very difficult for companies to operate by relying on their own resources (Coes, 2014). It's proven by the main partners of women entrepreneurs as raw material suppliers, because it is impossible for them to get the materials needed by relying on themselves. The reason of women entrepreneurs choose to partner with the supplier because they got cheaper price and more efficient. . Other partners who also support their business is like supplier of chips, crackers or drink bottles also play a role in the sustainability of women entrepreneurs business. Key partners offer profits for women entrepreneurs by selling in accordance with ceiling price; it will generate the contribution margin desired by the women entrepreneurs
Women entrepreneurs do not have a special agreement or written with suppliers and other partners so that the good cooperation is necessary, if one does not fulfill the obligations it will ruin relationship with each other. Women entrepreneurs are very aware of the quality and taste of food is highly dependent on raw materials. Thus, the key partner is very important for their business