In recent decades, there has been a considerable gap between the average income of sports stars and other professionals. In search of the reasons for this unfair inequality, a combination role of the media and the entertainment industry should be taken into consideration.
The popularity and fame derived from being in exposure of the media coverage, perhaps play the major role in escalating the salary of sports celebrities. In an competitive process, many gyms offer their best contracts to some unique athletes who benefit from the massive media attention. By employing such role models, they can attract people’s attention and consequently revenue enormous amount of money from selling tickets and products. Hence, since the mainstream media regularly
The popularity and fame derived from being in exposure of the media coverage, perhaps play the major role in escalating the salary of sports celebrities. In an competitive process, many gyms offer their best contracts to some unique athletes who benefit from the massive media attention. By employing such role models, they can attract people’s attention and consequently revenue enormous amount of money from selling tickets and products. Hence, since the mainstream media regularly