Publishers and retailers may operate their own online game stores, but brick-and- mortar outlets are the primary distribution channel of package products. A title with high US retail penetration may be on the shelves of 20,000 or more retail outlets. Companies use a variety of sales channels including in-house sales forces, manufacturer rep agencies, distributors, and online stores. Electronic Arts used two types of suppliers. Preapproved manufacturers that produced the packaged games for EA titles played on their platforms and third-party vendors that handled the production of EA’s PC-based games titles-pressing of CDs and DVDs printing of user manuals and other packaging of dish in jewel cases, and
Publishers and retailers may operate their own online game stores, but brick-and- mortar outlets are the primary distribution channel of package products. A title with high US retail penetration may be on the shelves of 20,000 or more retail outlets. Companies use a variety of sales channels including in-house sales forces, manufacturer rep agencies, distributors, and online stores. Electronic Arts used two types of suppliers. Preapproved manufacturers that produced the packaged games for EA titles played on their platforms and third-party vendors that handled the production of EA’s PC-based games titles-pressing of CDs and DVDs printing of user manuals and other packaging of dish in jewel cases, and