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The topic of research is about prejudice. Prejudice can be defined as “the ‘prejudging’ of someone or something, without having direct evidence to support that judgement” (Williamson, Cardwell & Flanagan, 2007 p145). It is important to understand prejudice as it means that strategies can be developed to reduce prejudiced beliefs such as stereotypes and behaviours such as discrimination. The research will look at the topic from a social approach as stereotyping is a factor which emerges within social groups.
Prejudice can form initially from stereotypes. A stereotype is a simplistic generalisation about a particular group of people. People’s minds take shortcuts because the majority of people are ‘cognitive misers’ – most people are incapable or reluctant to process large quantities of information (Williamson, Cardwell & Flanagan, 2007 p143). Therefore, indeviduals often create stereotypes about other people/groups of people. Stereotypes tend to be negative and may result in prejudice and discrimination as it could be perceived as hurtful to the person being targeted. When considering why prejudice emerges it is useful to consider …show more content…
They will be told that they are free to withdraw from the study at any time and that their data will be kept anonymous, private and confidential and that they will be fully debriefed at the end of the study. They will be asked if they have any questions and thanked. It is not anticipated that participation in the study will cause any physical or psychological harm. The study will only include participants over the age of 16. There is no issue of deception in this research but it is to be considered that if deception was involved it would be an ethical