AACSB requires input from various stakeholders when developing the mission; therefore, stakeholder needs (such as desired managerial competencies) will directly influence the mission and, in turn, indirectly influence learning goals.
Learning goals are supposed to directly influence curricula. They have the strategic purpose of connecting elements of a school’s mission to its programmatic curricula content (Christensen, Judd, &
Nichols, 2010; Legorreta, Kelley, & Sablynski, 2006;
Martell, 2007; Stivers & Phillips, 2009). In both training and educational settings, the objective
(or learning goal) is