Indigo Business model
Indigo is India’s fastest growing domestic airlines. It has the highest load factor of 89.40%. The mission statement of indigo clearly indicates their business model:
To be the best airline in India by providing the following values to the customer:
• Affordable fares
• On-time performance
• Hassle-free service
The strengths of Indigo include: Business Model, High Brand Awareness, Cost Leadership, innovation, Age of Equipment, etc.
Indigo has Low Cost, not low quality model. They concentrate on greater operational efficiency, better positioning and cost leadership.
Greater operational efficiency:
• Indigo has less gate turnaround time of 16 minutes.
• Better aircraft utilization
• Young fleet of aircrafts …show more content…
IndiGo is an Indian airline company which provides services in the budget range, headquartered at Gurgaon, India. It is the quickest developing furthermore the biggest carrier in India with a piece of the pie of 38.9% as of May 2015. The carrier offers more than 633 every day flights interfacing with 38 destinations incorporating 5 global destinations with its essential center point at Indira Gandhi International Airport, New Delhi. It quickly works an armada of 96 flying machine having a place with the Airbus A320 gang. In 2014, IndiGo conveyed 21.4 million travelers in the local segment just.
InterGlobe Aviation Pvt. Ltd-run IndiGo has enlarged its lead over its closest opponent by just about 10 rate focuses, establishing its position as India's biggest carrier by travelers flown, by discharged on Tuesday by the avionics controller.
The Gurgaon-based spending plan aerial shuttle, controlled by business visionaries Rahul Bhatia and Rakesh Gangwal, has a 31.6% offer of the local air travel business sector, leaving Jet Airways (India) Ltd bunch at a removed second with a 21.8% offer, April information from the Directorate General of Civil Aviation (DGCA) show.
Propelled in 2006, IndiGo had collected a 29.8% piece of the overall industry by April 2013, trailed by Jet and its members with 22.6%, SpiceJet's 19.6%, Air India's 19.2% and GoAir's