In Saunder's "In Persuasion Nation" several vignettes are presented that subsequently spiral into absurd instances of normalized violence with commercial like qualities. In these stories men and women will die and murder for while proclaiming ther love and yearning for a delicious taste of name-brand products like Doritos™. Taken to the extreme, these examples show how modern consumerism and capitalism have created a manipulative force in advertisements. Modern advertisements use persuasive techniques to subtly influence people's interest in their products, however in doing so they have normalized outlandish behavior in the pursuit of the modern goods. For example, in one story a man's elderly grandparents beat him while a Doritos bag decapitates
