Impulse Purchasing Essay

Have you ever wanted a product that you have done no research or reviewed? Yes, everyone is the victim of this type of purchasing because we all go into a store; purchase items that we purchased based on need. When it comes to buying, many consumers look for what’s best for them and not the most cost effective or the quality of the product. This method of purchasing is called “impulse purchasing”. The Consumer Topic today will be on Impulse Purchasing and research on why consumers are desperate to purchase at a unexpected timing.

Impulse Buying is when a consumer makes a unplanned decision to buy a product or service that it is based on immediate need. The most popular impulse purchase is when the consumer notices the item on sale or clearance that enables the impulse of purchasing the item before the opportunity is over. This behavior is the most common today because the market of products and services allow us consumers to purchase what and whenever we want. The consumer is determined to purchase the item and wonders later on if the product or service was a valid purchase or not. Impulse buyers usually are the people who have the funds to purchase the item, but is willing to …show more content…
Research states that consumers purchase products and services when they are feeling down or have a lot of anxiety, which will release the emotional symptoms when they purchase products of their liking. Consumers are more likely to spend more than they normally do because they have the demand of having the product or service instead of waiting. People adapt to the impulsive purchacing habit when they feel materialistic duties satisfies their mood when its for themselves or other people that will bring happiness in their lives or surroundings. Marketing companies will look for products that will persuade a shopper to buy their items such as the location store connivence or the most common brand of the