Importance of Public and Audience in a Media Convergence Culture

2671 Words 11 Pages
SCHOOL OF MEDIA, CULTURE AND CREATIVE ARTS

ASSIGNMENT COVER SHEET

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STUDENT NAME:………HAO JING WEI………………..………………………………………………………

STUDENT ID:……………15646457…………..……………………………………………………………………

UNIT NAME AND NUMBER:…MCI212 Consumers, Audiences, Publics and Users

DUE DATE:…Critical essay 15 October 2012 (by 4pm via email) …………………….

WORD COUNT:…1800 – 2200 words ………….………………………………………………….

TUTORIAL DAY AND TIME:………11am to 2pm, Wednesday, C25………….............

TUTOR’S NAME:…Ms. Lai Jia Weng …………………………………..

IT IS ESSENTIAL THAT YOUR TUTOR’S NAME IS ON ALL SUBMITTED ASSIGNMENTS

DECLARATION:

I declare that I have retained a copy of this
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Thirdly, the perspectives of audiences and publics have more influences on programmes producing.

Not only TV programmes but also all media programmes need audiences, need public. If a production company produces a programme without listening to the voice of audiences, it is just like flowers are far away from soil, fishes are far away from water. Without audiences, the progranmme is dead sooner or later.

Based on “…Similarly, producers of popular television entertainment – such as soap operas or police dramas – are developing innovative ways to collect audience feedback, and then applying this information to the development of new characters and plotlines, as well as to include the most current social issues in their shows…” (Deuze, 2007. p.75)

And according to “…A very important reason is to understand your audience. The more you know about the types of people in your audience, their backgrounds, their interests, and their preferences, the better you can be at making

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