The classic Weberian concept charisma is characterized as a supernatural gift endowed in the personality. The demonstration of the endowment is usually by an extraordinary event that common people are incapable of doing, and as if the power of the endowment diminishes, the followers would lose their interest in that particular person (Weber, 1968). Weber (1968) defined the charisma as a supernatural character among groups, and he stratified the groups into three kinds: amtscharisma, gentilcharisma, and erbscharisma. Despite the supernatural charisma defined by Weber, there is also secular charisma critically argued by Shils and Nisbet. Shils (1965) regard the existence of charisma is far beyond the three groups defined by Weber, it has a much
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Celebrity endorsers have their own cultural categories, which can be distinguished by demographic, personality, and lifestyle features. These categories are intertwined with each other to formulate a complex finished image for endorsers to associate each of them with themselves. The celebrity endorsement differ by geographic regions as well. The comparative case study of the effectiveness of a commercial in Norway and United States demonstrated how a commercial is perceived in a country with a more reserved attitude toward broadcasting the benefit of the product. The acclaim of a product on television may lead to the mistrust of a product (David, …show more content…
Mirzoeff (2002) gave the definition for visual culture that information, events, meaning, entertainment can be found by consumers via visual platforms which contain anything designed an enhanced vision such as, oil paintings, television, and internet. Visual culture has the vast content of history, tradition, and other element of a demographic or geological group that constitute the intricate image. It is also reflective and decoding the social implications via the elements appear in an image. Virilio (1994) has pointed out that the message delivered in image or films are the virtualized reality with a delayed representation by virtue images. With the development of the technology, photographies can be synthesized, and movies have special effects to create the illusion which can be untrue and distant from the real life. Virilio (1994) brought up the question of perception of the virtual image, which is discussed by Mirzoeff (2002), that the virtue image is a crisis in mental grasp of the fact. Virilio (1994) questioned the meaning of the process visual by technology. What can the reaction of decoding and reconstruction of image bring to the audience? He argued that the synthetic image is merely the fact, but it is only an image captured by the calculation of the pixel in the
Celebrity endorsers have their own cultural categories, which can be distinguished by demographic, personality, and lifestyle features. These categories are intertwined with each other to formulate a complex finished image for endorsers to associate each of them with themselves. The celebrity endorsement differ by geographic regions as well. The comparative case study of the effectiveness of a commercial in Norway and United States demonstrated how a commercial is perceived in a country with a more reserved attitude toward broadcasting the benefit of the product. The acclaim of a product on television may lead to the mistrust of a product (David, …show more content…
Mirzoeff (2002) gave the definition for visual culture that information, events, meaning, entertainment can be found by consumers via visual platforms which contain anything designed an enhanced vision such as, oil paintings, television, and internet. Visual culture has the vast content of history, tradition, and other element of a demographic or geological group that constitute the intricate image. It is also reflective and decoding the social implications via the elements appear in an image. Virilio (1994) has pointed out that the message delivered in image or films are the virtualized reality with a delayed representation by virtue images. With the development of the technology, photographies can be synthesized, and movies have special effects to create the illusion which can be untrue and distant from the real life. Virilio (1994) brought up the question of perception of the virtual image, which is discussed by Mirzoeff (2002), that the virtue image is a crisis in mental grasp of the fact. Virilio (1994) questioned the meaning of the process visual by technology. What can the reaction of decoding and reconstruction of image bring to the audience? He argued that the synthetic image is merely the fact, but it is only an image captured by the calculation of the pixel in the