Web analytics is the multidisciplinary practice that aims to measure, collect and analyze web data to understand and optimize web usage.[1] Web analytics is a process, which helps to collect data related to each visit on the website to make metric driven decisions to improve the effectiveness of the website and help to take business justified decisions. It helps to retain existing visitors, to attract new visitors and to increase traffic. Web allow access to enormous amount of consumer behavior from various geographical locations, their maximum visits and repeated views to particular page. It gives ease to understand customers in an online world than offline world. Web analytics helps to identify new opportunities and insights. Understanding
