Importance Of Visual Arts In Visual Communication

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In the words of Leo Rosten, “ ...Behind the need to communicate is the need to share. Behind the need to share is the need to be understood.” It is of human nature to communicate, and communication can be defined as the exchange of verbal and non verbal messages. A particular type of non verbal communication is the one depicted in visual arts. In spite of the fact that they are considered aesthetic forms of artist’s expression, they are now an important element in visual communication. Painting, drawing, photography, and sculpture can convey specific ideas and feelings which aid in the communication process. Consequently, visual arts are an effective medium of communication because of the role they play in teaching the English language, their …show more content…
A variety of visual forms of expression exists from the early paintings found in the caves of Spain, till the modern photography capturing memorable moments. The best known examples of ancient art are illustrated in cave paintings. Scientific research has provided evidence of painting and sculpture which are found in the Paleolithic era (National Geographic 25). The caves at Pech Merle and Altamira, and the famous Venus of Schelklingen, are considered among the first figuratives prehistoric arts. Located in Spain and Germany, both date approximately 45,000 years and although the purpose behind them remains unanswered, Preeti Bala Sharma suggest that, cave paintings “...were the earliest known attempts by primitive humans to represent the world in which they used to live” (73). In such prehistoric times, humans did not know about speech neither how to properly communicate their ideas. However, their innate urgency of expression led them to use the blood of animals to paint, as well as the stone to carve. Additionally, sculpture is also among the human’s first forms of art. Michael Cartwright emphasizes in his article that the Greek civilization created sculptures that are still highly recognized as the most detailed and precise representation of early mankind. Certainly, without visual arts such as paintings and sculptures, it would have been difficult, not so say impossible, to know the existence of past …show more content…
Therefore, one of the most important task of an artist is the correct use of colors to give the proper meaning to his composition, thus achieving an effective communication. When painting, artists take advantage of the physiological effects that colors have in humans because “...[a] person’s mental state or association with an object strongly affects the emotional response to a color” (Martin 18). For instance, people perceive red and yellow colors as warm, whereas, blue and green as cold. This is the result of the human brain making connections with elements of the real world. For example, the sun is a yellow reddish star, the snow is white, and the ocean is blue. This implies that previous associations and memories built in the human’s brain affect the way they perceive a message. In the same manner, artists should incorporate relevant colors to their paintings because “color is the instrument for reading drawing as the voice is the instrument for reading writing” (Adami, qtd. in Gage 7). Hence, through the colors artist can convey feelings, emotions, social perspectives and their personal point of view, establishing a clear communication channel between him and the observer. Likewise, Preeti Bala Sharma emphasizes the importance of color in visual arts as a medium of communication stating that “color has the capacity to influence human perception, behavior and their

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