By taking the opportunity this Thanksgiving to thank your customers, you will not only make them feel good, you will more easily retain them. Remember, reselling to old customers is far easier than acquiring new ones (which typically costs more) and selling to them. A little thanks this holiday season will go a long way at keeping your loyal …show more content…
Whether it’s picking up the phone, writing a handwritten note or sending a personalized email, reaching out in this way at unexpected times can do wonders for taking your relationship to the next level.
Wanna really blow your most loyal customer’s minds? Send them a free gift card. Not only will they be incredibly surprised and touched, but chances are when they use it in your store they will spend over the limit and you will still profit from your act of kindness.
Finally Purchase That CRM System
If you’ve been hemming and hawing at whether or not to purchase a customer relationship management (CRM) system, do yourself and your clients a favor this Thanksgiving, bite the bullet and purchase one. Not only will a CRM system help you stay more organized in your marketing efforts, it will also help you deliver a better overall customer experience.
It does this by letting you see exactly which types of content your customers are viewing on your site so you can more easily meet their needs. And hey, who doesn’t appreciate having their needs met at the just the right time?
Ask for and Listen to