Finally, I believe Coca Cola created different types of their beverages to increase their profitability. By looking at the market at a Sales Orientated perspective, by having more types of goods, theoretically, it would result in more types of consumers and ultimately, more sales which leads to more profit. In a tough market with many competitors, Coca Cola has to reach out to different types of consumers and in order to do that, Coca Cola must create different types of beverages. I believe Coca Cola Classic’s target market are those who only purchase the beverage for its flavor. This consumer is more than willing to consume all those sugars and calories as long as the flavor is as rich as it can be. Diet Coke’s target market are those who aren’t interested in consuming all those calories while sacrificing most of the Coca Cola taste but, at the same time still support the Coca Cola company. Coke Zero’s target market are those who also aren’t interested in consuming calories or sugar but, still containing some of the flavor as Coca Cola …show more content…
As a result, Coke Zero was very successful to the men while, Diet Coke was not appealing. However, the appearance of Coke Zero was very similar to Diet Coke which created an unsuccessful launch in North America but, it was very successful in Australia because the appearance was different. Furthermore, the Coca Cola knew it had to attract the consumers that are more health-conscious and by doing so they created more products such as Coca-Cola Blak. These products were used to target different types of consumers in order to increase sales in the company and create