The idea of sustainability to business has become an increasingly common term for corporates as this pro-active method guarantees business long term-term viability and integrity, it can be defined as the quality of not being harmful to the ecosystem so we can support long-term ecological equilibrium. In the world of business, it also refers to the triple bottom line: ‘people, profit and planet’ (John Elkington, 1994) Presently, global warming is reaching an astounding record high that actions are necessary in the business environment in order to secure the future. While some firms become sustainable because of their individual values, many still need to be convinced that there are benefits other than ethics to include sustainability in their
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This campaign illustrates the problems British Airways and Virgin Atlantic faced in the trade-offs between environmental, social and economic criteria. With over 180 million passengers using UK airports in 2000, government forecasts were predicting a doubling of demand in the next twenty years. (BBC,2002) This meant that many coalitions of interest groups were captivated as this campaign represented a major new move in the country. The coalition, therefore, wanted to avert a crisis in capacity over the next few decades by campaigning for a major investment into building new terminals and runways. Consequently, coalition members argued that without expansion, the travelling public would face restrictions in their ‘freedom to fly’ as well as have to put up with more delays, higher prices, and less choice. Many other aspects such as jobs, business, tourism, and the economy would also be likely to suffer, claimed the …show more content…
Presently, majority of corporates have had to become aware of the importance of environmental and ethical issues in sustainable development. (Donaldson, T, Werhane, P.H. and Cording, M, 2002) Many multinational corporations such as Coca Cola and Nestle; two worldwide famous beverage corporates in food and agriculture industry are amongst the most successful in terms of positioning sustainability as their development goal, although either of them has distinct environmental policies.
According to Forbes magazine ’Nestle once again sits at the top of the food industry thanks to the $92 billion in revenue and $9.4 billion in profit’ As the world’s largest food manufacturer,Nestle publishes ‘Nestle Policy on the Environment’ in
This campaign illustrates the problems British Airways and Virgin Atlantic faced in the trade-offs between environmental, social and economic criteria. With over 180 million passengers using UK airports in 2000, government forecasts were predicting a doubling of demand in the next twenty years. (BBC,2002) This meant that many coalitions of interest groups were captivated as this campaign represented a major new move in the country. The coalition, therefore, wanted to avert a crisis in capacity over the next few decades by campaigning for a major investment into building new terminals and runways. Consequently, coalition members argued that without expansion, the travelling public would face restrictions in their ‘freedom to fly’ as well as have to put up with more delays, higher prices, and less choice. Many other aspects such as jobs, business, tourism, and the economy would also be likely to suffer, claimed the …show more content…
Presently, majority of corporates have had to become aware of the importance of environmental and ethical issues in sustainable development. (Donaldson, T, Werhane, P.H. and Cording, M, 2002) Many multinational corporations such as Coca Cola and Nestle; two worldwide famous beverage corporates in food and agriculture industry are amongst the most successful in terms of positioning sustainability as their development goal, although either of them has distinct environmental policies.
According to Forbes magazine ’Nestle once again sits at the top of the food industry thanks to the $92 billion in revenue and $9.4 billion in profit’ As the world’s largest food manufacturer,Nestle publishes ‘Nestle Policy on the Environment’ in