Social Media Brand Reputation Essay

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Social Media and Brand Reputation
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Date of Submission: Wednesday, November 05, 2014 Introduction Corporate reputation is a valuable asset to any company in the business world. This paper is an argumentative essay on how the social media may build or destroy a brand. Social media with the increased internet connectivity infrastructure worldwide has proved to be a very powerful tool. It companies us this resource intelligently companies are likely to grow their market share rapidly proportionally to the brands. On the other hand the social media if not well managed it can as well ruin the company’s reputation. This can be through improper use of the platforms available
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For instant, knowing what are the opportunities that the social media has created for brand reputation and what might be the threats of the social media on brand reputation. This will bring about a conclusion on that are the major effects and give few recommendations on how to handle the issues of concern of a firm’s reputation (Ettenson & Knowles, …show more content…
Other opportunities in social media on brand reputation are evident the advantage being that social media effectiveness can be measure unlike data from call centers. The social media has a great influence on consumer behaviour and this is in line with brand reputation of firms. This makes them responsible for every content posted in the digital space just like the traditional platforms. The content is massive 70% considered as spam messages this requires sophisticated approaches in order to properly analyse the same content and acquire useful data. The overall data obtained from social media platforms is usual large than the collective data obtained from other traditional platforms. In general using social media analysis id simply good for business hence brand reputation. To tap this great opportunities firms should invest in the right technologies and instead of using the firm’s stand-alone platforms they should integrate their information systems with social media technologies. Adoption of new holistic social media strategies gives firms opportunities for new technologies thus changing processes, analytics, metrics and organisational structures, governance models and new skills. All those components are necessary for new social media strategies to work. Since there

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