In this age of technological advancement, internet has proven to be a versatile medium that brings every datum to our fingertips in real time. One of the most popular rising topics of general interest nowadays are the social networking websites, which are an unlimited source of big data. The information obtained is so vast, varied & complex, that it gives an insight into public opinion & views more readily when compared to any other source. This has attracted intelligent minds who have used this data to their advantage. When huge amounts of data are being generated at a fast pace, storing it, extracting and analyzing the essential features becomes a challenge. This is effectively addressed in the proposed work where the incoming data is parsed,
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Companies have strived to reach out to people, gather opinion and improvise on their products. Companies and industries previously used legacy methods like interviews, questionnaires and surveys to find out the opinion of the public about their products. This is a tedious process where the company had to reach out to its customers, collect their surveys, consolidate them and finally, analyze the responses & strategize accordingly. The response to the product varied according to the geological location as well. This technique does not scale, is time consuming & expensive. Also, there are accuracy issues where people might not have been honest with their …show more content…
Huge amounts of data being generated on a daily basis on social networking websites, e-commerce sites, research data, etc. is so vast and varied, that it cannot be stored in a structured relational database. This unstructured data has a large number of variables and cannot be analyzed easily. Visualization is a tool that enables humans to make sense of the underlying complex pattern by communicating their key aspects. It is a powerful tool that makes large quantities of data accessible and help in decision making. It makes data more intuitive and meaningful. It gathers insights, grasps customer behavior, market shifts and identifies emerging trends. Bar graph, pie chart, streamgraph, tree map, choropleth, dendrogram are few of the hundreds of available
Companies have strived to reach out to people, gather opinion and improvise on their products. Companies and industries previously used legacy methods like interviews, questionnaires and surveys to find out the opinion of the public about their products. This is a tedious process where the company had to reach out to its customers, collect their surveys, consolidate them and finally, analyze the responses & strategize accordingly. The response to the product varied according to the geological location as well. This technique does not scale, is time consuming & expensive. Also, there are accuracy issues where people might not have been honest with their …show more content…
Huge amounts of data being generated on a daily basis on social networking websites, e-commerce sites, research data, etc. is so vast and varied, that it cannot be stored in a structured relational database. This unstructured data has a large number of variables and cannot be analyzed easily. Visualization is a tool that enables humans to make sense of the underlying complex pattern by communicating their key aspects. It is a powerful tool that makes large quantities of data accessible and help in decision making. It makes data more intuitive and meaningful. It gathers insights, grasps customer behavior, market shifts and identifies emerging trends. Bar graph, pie chart, streamgraph, tree map, choropleth, dendrogram are few of the hundreds of available