Marketing concentrates on the needs and desires of consumers along with an ability of a company to produce, develop and persuade these consumers into purchasing. Marketing also involves the act of enhancing the satisfaction of the product sold and ensuring the product or service is continually bought. Product planning and development allows companies to offer a higher quality product or services to customers while at the same time competing with and pulling ahead of competitor’s products.
Product Planning and Development Process
Let us start by understanding that a product is anything that can be offered to a market that satisfies a want or need to include physical goods, services, experiences, events, person, place, properties, organizations, information and ideas (Kotler & Keller, 2012). In order for companies to create successful products the company must be able to understand its customers, markets and competitors along. They must also have …show more content…
This is why it is so important for marketing managers to gain as much information as possible from both customers and internal developers and ensure that product is successful. There are several steps to the product planning and development process. Each of the steps carries with it an ability to further enhance a product and ensure its success when taken to market. When taking a new product to market things such as the originality and acquisition of the product should be considered. Beyond that product improvements and modifications will need to be made to ensure the product or service carries a sense of longevity. When completing the research and development portion growth, productivity, quality improvement and maintenance must also be considered. The development process provides companies with a step by step guide to ensuring the success of their
Product Planning and Development Process
Let us start by understanding that a product is anything that can be offered to a market that satisfies a want or need to include physical goods, services, experiences, events, person, place, properties, organizations, information and ideas (Kotler & Keller, 2012). In order for companies to create successful products the company must be able to understand its customers, markets and competitors along. They must also have …show more content…
This is why it is so important for marketing managers to gain as much information as possible from both customers and internal developers and ensure that product is successful. There are several steps to the product planning and development process. Each of the steps carries with it an ability to further enhance a product and ensure its success when taken to market. When taking a new product to market things such as the originality and acquisition of the product should be considered. Beyond that product improvements and modifications will need to be made to ensure the product or service carries a sense of longevity. When completing the research and development portion growth, productivity, quality improvement and maintenance must also be considered. The development process provides companies with a step by step guide to ensuring the success of their