Having been in community practice for quite some time, I have come to understand that packaging of a pharmaceutical product is a production process which every pharmaceutical companies that are into production should take as serious as the formulation process. Apart from its primary role of maintaining the integrity of a dosage form, it equally plays an invaluable role in the marketing strategy surrounding the product in question.
What is packaging?
Packaging can be best defined as the technology of protecting formulations using collections of different components like bottles, vial, closure, cap, ampoule etc., which surrounds the pharmaceutical formulation throughout the production process until its use.
Types of packaging
Basically, packaging …show more content…
A packaging is termed a primary packaging if the layers come in direct contact with the dosage form. A secondary packaging on the other hand designates packaging used to group primary packaged products. Thus the name grouped packaging.
The Importance of Giving Your Product a Perfect Finish
The first step towards giving your product a perfect finish is making the right choice of packaging material for a product. Despite the fact that public opinion sometimes considers packaging to be superfluous, its importance cannot be over emphasized. This is because
It protects the formulation against all adverse external factors like moisture, light, oxygen, mechanical shock, temperature etc. which can alter the physical and chemical properties of the formulation.
It protects the formulation against biological contamination.
In contrast with these primary functions, which are primarily conferred to the formulation by the primary packages as enumerated above, secondary packaging can be said to have the following important …show more content…
When a patient enters a pharmacy to get a prescription filled, and in the process are presented with a dosage form different manufacturers, for instance vitamin C syrup, they are usually attracted to the formulation that are well packaged and flashy. If your product is well packaged, the purchasing intent of the customer will be triggered. He starts considering whether to buy your products or not. In the long run he might end up purchasing your products despite the price difference. The same thing is applicable when a medical representative of your company approaches a potential buyer be it a doctor or pharmacist in a hospital or community setting. His willingness to make purchase depends on how presentable your product is since he is not to a great extent the final consumer of your formulation.
Source of information and identification of a formulation
By supplying an undamaged and impeccable packaged product, you assure your consumer that the information on the packaging correspond to the contents. You equally provide the patient with clearly marked information about your formulation indicating their nature, composition, weight, quantity and storage condition and shelf life. Secondary package clearly identifies a dosage form inside and it is usually the package that the customer recognizes when a formulation is displayed.
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What is packaging?
Packaging can be best defined as the technology of protecting formulations using collections of different components like bottles, vial, closure, cap, ampoule etc., which surrounds the pharmaceutical formulation throughout the production process until its use.
Types of packaging
Basically, packaging …show more content…
A packaging is termed a primary packaging if the layers come in direct contact with the dosage form. A secondary packaging on the other hand designates packaging used to group primary packaged products. Thus the name grouped packaging.
The Importance of Giving Your Product a Perfect Finish
The first step towards giving your product a perfect finish is making the right choice of packaging material for a product. Despite the fact that public opinion sometimes considers packaging to be superfluous, its importance cannot be over emphasized. This is because
It protects the formulation against all adverse external factors like moisture, light, oxygen, mechanical shock, temperature etc. which can alter the physical and chemical properties of the formulation.
It protects the formulation against biological contamination.
In contrast with these primary functions, which are primarily conferred to the formulation by the primary packages as enumerated above, secondary packaging can be said to have the following important …show more content…
When a patient enters a pharmacy to get a prescription filled, and in the process are presented with a dosage form different manufacturers, for instance vitamin C syrup, they are usually attracted to the formulation that are well packaged and flashy. If your product is well packaged, the purchasing intent of the customer will be triggered. He starts considering whether to buy your products or not. In the long run he might end up purchasing your products despite the price difference. The same thing is applicable when a medical representative of your company approaches a potential buyer be it a doctor or pharmacist in a hospital or community setting. His willingness to make purchase depends on how presentable your product is since he is not to a great extent the final consumer of your formulation.
Source of information and identification of a formulation
By supplying an undamaged and impeccable packaged product, you assure your consumer that the information on the packaging correspond to the contents. You equally provide the patient with clearly marked information about your formulation indicating their nature, composition, weight, quantity and storage condition and shelf life. Secondary package clearly identifies a dosage form inside and it is usually the package that the customer recognizes when a formulation is displayed.
Security