Importance Of Needs Theory Of Abraham Maslow

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Register to read the introduction… A. H. Maslow, sees man as always having needs to satisfy. These needs can be classified in a hierarchical order starting from the basic needs to the higher order needs.
He believes that human motives emerge in a sequential pattern, which is according to hierarchy of five needs levels.
Maslow, sees, the hieratical motive of human needs

manifest itself in two ways; He protects a process of successive prepotency among the five levels for example, each individual at any given point in time, one class of need will be more salient than orders. Thus as those needs become satisfied, the need at the next higher level will become salient and even stronger (Maslow 1943 pp.
370 – 396).
A characteristic of the hierarchy is prediction of a decrease in the strength of a given need following its satisfaction. Thus a satisfied need cannot any longer be a motivator. All that happens is that the importance of higher need increases in a consistent sequential pattern as lower needs become satisfied and decreases.
These needs can be classified into five namely: (Maslow, 1943 p.
370 -396
…show more content…
The extrinsic rewards are less likely to come up to the individuals’ expectations.

2.6 MCDELLANDS NEED THEORY
David .G. Mcclelland also contributed to the understanding of motivation. He

identified

three

basic

motivating

needs,. He

classified them as need for power, need for satisfaction and need for achievement. Mcclelland and his colleagues discovered that people with high need for power have a great concern for exercising influence and control. Such individuals seek positions leadership, they are forceful, outspoken and demanding. The need for power results in a strong desire

to

influence

People.

44

The need for affiliation leads to a desire for friendly and close interpersonal relations. People with a high need for affiliation usually desire pleasure from being accepted by social group. As individuals, they are likely to be concerned with maintaining pleasant social relationships to enjoy a sense of intimacy and understanding to be ready to console and help others in trouble, and to enjoy friendly interaction with others. The need for achievement result in the desire for personal responsibility for decision and results, the desire to take moderate risks, the

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