Essay about Importance of Motivation in Rention

6490 Words May 28th, 2013 26 Pages
Executive Summary
Employees are the most important factor in the success and failure of any organization. In service industry, employees are in direct contact with the customer, hence they should be motivated. Firstly, this paper focuses on importance of employee motivation on Staff retention, by studying the concepts of staff retention, employee turnover and employee motivation. Further discussing about the major motivational theories, followed by the factors which help to increase motivation and backed up with some latest examples. Secondly, it takes a case study of Heathrow Windsor Marriott, a leading 4 star Airport Hotel, it reflects my observations about the good and bad practises followed by the management of hotel. And at the end,
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The various costs includes, exist costs, recruiting, interviewing, hiring, orientation, benefits while training, lost productivity, administrative costs, customer dissatisfaction etc (Susan 2011).
Considering the case of Oberoi Hotels. The Oberoi group is one of Asia's leading multinational companies, the Oberoi hotel named Windsor Hotel in Melbourne, had witnessed an average annual employee turnover rate of approximately 40 percent. The Human resource professionals were under pressure due to increasing costs, hence they decided to an employee attitude survey for three consecutive years and analysed the issues faced by the staff. The most common reasons for attrition were job profile and personal profile does not match, least growth opportunities, lack of appreciation, lack of trust, lack of co-ordination between the colleagues, stress from work, imbalance between personal and professional life. The Hotel executive group and the managers improved the retention programmes and motivated their employees by engagement which helped them to reduce their turnover rate to 20 per cent (Watson et al. 2002).
Hence it can be said that, employee turnover can be controlled by proper employee motivation which would help the companies to reduce costs associated with turnover.

3. Employee Motivation
According to Butkus and Green, 'motivation is derived from the word 'motivate' which means to move, push

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