There are five moral foundations in the psychological systems of morality: harm/care, fairness/reciprocity, Ingroup/loyalty, authority/respect and purity/sanctity. Haidt and Graham …show more content…
(2009) and the various studies that were carried out, it has become evident that people mostly sit towards either the Liberal side of the spectrum or the Conservative side of the spectrum. Depending on the persons place on this spectrum, their voting preference would be persuaded to one political group or the other. Yoel Inbar, David Pizarro, Ravi Iyer and Jonathan Haidt (2012) carried out two studies, which explored the relationship between political liberalism, and political conservatism. Prior to the survey most people considered themselves as being liberal (41.6%) while significantly less people considered themselves conservative (5.4%). When exposed to ‘disgust sensitivity’ (DS) across three moral domains (Inbar et al. 2009) it was discovered that the higher the disgust rating the more conservative people appeared to