Moral Foundations Theory Analysis

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The Moral Foundations Theory (MFT); is a psychological theory to help explain why morality can vary across different cultures, and how people can still be classified under the same set of similar constructs. Although the importance placed on certain foundations may vary to the morals of the community. Developed by Jonathan Haidt, Jesse Graham and Brian A. Nosek (2009), it is understood that the individualizing foundations (Harm/Care and Fairness/Reciprocity) were derived from the evolution of empathy, and were captivating to people due to its strong ‘emphasis on the rights and welfare of the individuals’ (Haidt et al, 2009). Haidt et al. (2009) conclude that the binding foundations (Ingroup/loyalty, authority/respect and purity/sanctity) evolved from the evolution of hierarchy and the respect and obedience for authoritative figures, who displayed leadership and protection to their community.

There are five moral foundations in the psychological systems of morality: harm/care, fairness/reciprocity, Ingroup/loyalty, authority/respect and purity/sanctity. Haidt and Graham
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(2009) and the various studies that were carried out, it has become evident that people mostly sit towards either the Liberal side of the spectrum or the Conservative side of the spectrum. Depending on the persons place on this spectrum, their voting preference would be persuaded to one political group or the other. Yoel Inbar, David Pizarro, Ravi Iyer and Jonathan Haidt (2012) carried out two studies, which explored the relationship between political liberalism, and political conservatism. Prior to the survey most people considered themselves as being liberal (41.6%) while significantly less people considered themselves conservative (5.4%). When exposed to ‘disgust sensitivity’ (DS) across three moral domains (Inbar et al. 2009) it was discovered that the higher the disgust rating the more conservative people appeared to

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