Importance Of Kidult Culture

Have you heard about ‘Kidult’? ‘Kidult’ is a combination of the words kid and adult and it refers to adults with interest traditionally seen as children. It can also have other meanings, such as a parent who enjoys being a parent due to spending quality time with their children, but is reluctant to lay down the law or handle the more serious aspects of parenthood.

In July, the kidult fair took place at the Coex in Seoul. It is a Korea's representative kidult fair which introduces and exhibits various contents and trends for 20s and 30s every year to help everyone easily access kidult culture. Like this, kidult culture is growing so rapidly. Why is the kidult culture so popular? Experts said “In today’s society, people are tired of their life, so they want to relax and recover from stress through remaining emotion at that of a teenager. Also, when this culture connects with digital culture, it creates a synergy effect. Unlike in the past, the kidult culture is not only for specific maniac groups, but also anyone can enjoy the kidult culture. With its popularity, nowadays, various products such as character clothing, accessories, toys and cartoon films targeted at the kidults were launched at the department store, theater, online shopping mall and toy store. Moreover, these products are creating …show more content…
At first sight, Ryan looks like a bear, but he is actually a maneless lion. He understands what it is like to lack something everyone else takes for granted. Why is the Ryan more popular than other characters? According to the company, Ryan is a character created to give consolation to people living in overly competitive, dog-eat-dog existences. Although he is big, he is also considerate. His two black eyes gaze unwaveringly as he caresses his friends whenever they cry. He is also there to celebrate their joy. He is reliable like a brother but sometimes is childish, wearing his heart on his