Importance Of Honesty In Advertising

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The research questions in honesty advertising
The First point that is worth putting under analysis is whether the honest advertising can make company last longer. To give the distinct answer to this question, it is necessary to specify what is meant by the honest marketing. It is the abidance of the ethical principles, which advance the fairness and responsibility on the part of the media advertisers. To these unwritten norms belong the exact separation of the advertising from the news, direct and trust worthy reveal of the products’ characteristics, absence of the exaggeration, and compliance with the standards determined by the governmental agencies as well as refusal from the hidden manipulation techniques. In this light, the companies,
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So, honesty in advertising is a key role under the business competition environment. It can bring a good influence to consumers, sellers and society. Therefore, advertisers had a good behavior is very important that to maintain business ethics and the value of honesty in advertising. Because honesty in advertising can makes consumers get correct information and professional knowledge about their products and services. In the contrary, sometime, advertising can also bring a bad influence to consumers, sellers and society. For example, some companies use For example, a beverage 's advertisement to stimulate consumer want to buy it by celebrity effect and a travel agency 's advertisement to attract consumer want to get to this place to travel by embellish picture skill. So, there are other companies or owners to tempt consumer to buy their products and service through deceptive advertisement information and misleading method. So, everybody should be partners with other competitors and advertisers to crease win-win relationship and the ethics of advertising to consumer and society and in order to make honesty in advertising more honest to show products and services to

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