FACE VALUE IN PUBLIC RELATIONS
It is uncontested that technology and social media has made the job of a PR professional easier and more diverse. It has gone on to redefine everything that was supposed to stump companies and clients by making things accessible easier from customers, consumers and providers. One of the reasons is the convenience it offers, varied, myriad and always opening more options. The system of cloud computing via Google and interlinking onwards to different personal pages makes the flow of information smoother or transparent. Communication via email or real time chat makes time management a piece of cake by getting or dispensing information at the opportune moment. This also does away with the necessity to be physically present where one has to lose time on irrelevant details like driving around, parking, being on a formal lunch or dinner. With the time saved, more can be get done. It is relevant to acknowledge the importance of increased presence by optimization of resources and time. An …show more content…
The idea is to remain connected without any real strings. Often people prefer such medium because face-to-face meetings requires an amount of honesty/clarity that many cannot convey, and often stumble.
While all this is the reality of today, one has to take a step and evaluate the future of such a practice, and how long can one go conversing with the screen about Public Relations which has private/personal connotations. The corporate world is structured on the habits of a generation that evolved with technology catering to just about every aspect of life. Some relationships run their full course in the universe of the web, never really touching the factor of existence, just an e-mail id. No matter how much one values the boon of technology, the spirit of human connection need not be
It is uncontested that technology and social media has made the job of a PR professional easier and more diverse. It has gone on to redefine everything that was supposed to stump companies and clients by making things accessible easier from customers, consumers and providers. One of the reasons is the convenience it offers, varied, myriad and always opening more options. The system of cloud computing via Google and interlinking onwards to different personal pages makes the flow of information smoother or transparent. Communication via email or real time chat makes time management a piece of cake by getting or dispensing information at the opportune moment. This also does away with the necessity to be physically present where one has to lose time on irrelevant details like driving around, parking, being on a formal lunch or dinner. With the time saved, more can be get done. It is relevant to acknowledge the importance of increased presence by optimization of resources and time. An …show more content…
The idea is to remain connected without any real strings. Often people prefer such medium because face-to-face meetings requires an amount of honesty/clarity that many cannot convey, and often stumble.
While all this is the reality of today, one has to take a step and evaluate the future of such a practice, and how long can one go conversing with the screen about Public Relations which has private/personal connotations. The corporate world is structured on the habits of a generation that evolved with technology catering to just about every aspect of life. Some relationships run their full course in the universe of the web, never really touching the factor of existence, just an e-mail id. No matter how much one values the boon of technology, the spirit of human connection need not be