The importance of ethos lays with the fact that even prior to taking the stage to begin speaking the audience has most likely already begun to analyze the speaker in a variety of ways. For example, how trustworthy the speaker is and whether or not they speak from a position of authority. Are they an expert in their field or at the least knowledgeable about the topic they will cover. Moreover, do they garner the respect from other like-minded people in similar fields? Regarding pathos, if a speaker shows an inability to connect to the audience or fails to elicit an emotional appeal that will motivate the listener to act the speech is almost certainly doomed. Establishing common ground is essential if one hopes to be persuasive. Logos,
