Ethics are of critical importance in any aspect of life. Ethics define who a person is and what they stand for. Ethics within a company also reflect what that business is about and what they stand for as well. Many people and companies define ethics differently. However, the fundamental definition of ethics seems to remain the same. A basic definition of ethics can often be stated as "a set of rules or principles that define right and wrong conduct"(Decenzo & Robbins, pg. 22). Due to the ambiguousness of this definition, it may be hard for one to determine the difference between right and wrong behavior.
Most people in general know the difference of right and wrong behavior. However, this knowledge doesn 't prevent one from committing the …show more content…
336). Basically, whenever one makes a marketing decision for their company, ethics tend to be an issue that always applies to any of these actions or decision making processes for marketing. There are many decisions that have to be made on a daily basis for any company regarding marketing. For example, a company may make the decision to go ahead and advertise their services on Google. This kind of decision requires money and a thought process. Google charges a set amount of money for companies to advertise their services on their website. Google has a high volume of people that accesses their website on a daily basis, which is why it would be a good decision for any business to choose to market their services with them. Cost, time, and value are all elements that factor in when making any kind of business decision, especially when it involves marketing. The facts that advertising with Google are low cost, not time consuming, and reaching a high volume of people makes this kind of marketing very valuable. Along with all other factors, ethics are also highly considered when making marketing decisions. A company also will look at another company’s ethics before, doing any kind of business with them. The fact that Google has always had a good reputation and has never had …show more content…
The reason why one must be able to do all this is because, good ethics come from understanding and knowing this information accurately. One is more likely and able to practice good ethics when one is fully aware of all of this information. Good ethics do not happen overnight and are something that is developed over time. However, if one is able to educate and make themselves mindful of ethics in marketing, then they should be able to develop a good code of ethics. As Henry Kravis once said, “If you don 't have integrity, you have nothing. You can 't buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have
Most people in general know the difference of right and wrong behavior. However, this knowledge doesn 't prevent one from committing the …show more content…
336). Basically, whenever one makes a marketing decision for their company, ethics tend to be an issue that always applies to any of these actions or decision making processes for marketing. There are many decisions that have to be made on a daily basis for any company regarding marketing. For example, a company may make the decision to go ahead and advertise their services on Google. This kind of decision requires money and a thought process. Google charges a set amount of money for companies to advertise their services on their website. Google has a high volume of people that accesses their website on a daily basis, which is why it would be a good decision for any business to choose to market their services with them. Cost, time, and value are all elements that factor in when making any kind of business decision, especially when it involves marketing. The facts that advertising with Google are low cost, not time consuming, and reaching a high volume of people makes this kind of marketing very valuable. Along with all other factors, ethics are also highly considered when making marketing decisions. A company also will look at another company’s ethics before, doing any kind of business with them. The fact that Google has always had a good reputation and has never had …show more content…
The reason why one must be able to do all this is because, good ethics come from understanding and knowing this information accurately. One is more likely and able to practice good ethics when one is fully aware of all of this information. Good ethics do not happen overnight and are something that is developed over time. However, if one is able to educate and make themselves mindful of ethics in marketing, then they should be able to develop a good code of ethics. As Henry Kravis once said, “If you don 't have integrity, you have nothing. You can 't buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have