Importance Of Ethical Behaviour In Commercial Activities

5435 Words 22 Pages
Register to read the introduction… Ethical behaviour is defined by principle centred relationships that are morally good and healthy for consumers, suppliers, employees of and communities surrounding a business. Ethical behaviour also supports sustainable situations a business profits from such as farming and treatment of animals and the environment. If companies do not publish a CSR report they often have a Code of Ethics stating principles of good practice relating to all their activities.
The below model by Fisher and Lovell, 2002. illustrates the broad variety of stakeholders and their level of interests in an organisations ethical behaviour. This highlights the complexity of relationships but does not feature the relationship an organisation has with its suppliers, which in the manufacturing and retail sector are crucial. It is a relatively new and often debated concept that an organisation has responsibilities beyond its share holders, the traditional view opposing this held by academics and economists such
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The 100 commitments build on previous years a posteriori statements, reported on achievements throughout the year. “Whether it is consciously set forth in advance or is simply a widely held understanding resulting form a stream of decisions, this pattern becomes the real strategy of the enterprise. And it is changes in this pattern – regardless of what and formal strategic documents may say – that either analysts or strategic decision makers must address if they wish to comprehend or alter the concern’s strategic posture...” (Mintzberg et al., 1998). With this in mind, we have to remember that the real strategy of M&S will emerge over the next five

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