Design and processing
It is interesting and beneficial to know how we can use a digital program to put a plan into action because as the world gets faster we have to be in steps with it. The digital programs help us to make standard lines and curves, shapes so it is possible save time for us hence for the client too. I also want to mention there are many different and creative programs in spite of that it was the best decision to choose the Adobe Illustrator because it is well known, practically a basic graphic program in the design profession world.
The first step of a project is the researching, when it is realized what the client imagine. There are many different logo, brand and typography design books that give us many variations of ideas. …show more content…
Although the colour wheel does not have the black and the white and their shades but they are also play an important part in design. When it comes to a logo design we need to pick our colours carefully to enhance specific elements of the logo and bring nuance to our message with the use of shade and tone. The other part is when a logo can be global we also have to choose the colour with care. For example, the white in Western cultures is often associated with weddings and it also means clean, while in Eastern and Asian cultures it is also the colour of death, mourning and unhappiness. (Dabner, 2004, …show more content…
The first example is Matthew Tolliss and his client was AMEC what is a multinational engineering and construction group. It was an updating project for the old logo which consisted of nine triangles in a grid, a symbol that suggests the form of a modern high growth and a sense of systematic precision. Tollis wanted to reflect that AMEC solves complex 3D problems for that reason he created a symbol that had simplicity and had a real depth. In the next step he created a three-dimensional, organic shape with three openings and replaced the old orange colour with blue to suggest a more thoughtful company. (Silver, 2001,
It is interesting and beneficial to know how we can use a digital program to put a plan into action because as the world gets faster we have to be in steps with it. The digital programs help us to make standard lines and curves, shapes so it is possible save time for us hence for the client too. I also want to mention there are many different and creative programs in spite of that it was the best decision to choose the Adobe Illustrator because it is well known, practically a basic graphic program in the design profession world.
The first step of a project is the researching, when it is realized what the client imagine. There are many different logo, brand and typography design books that give us many variations of ideas. …show more content…
Although the colour wheel does not have the black and the white and their shades but they are also play an important part in design. When it comes to a logo design we need to pick our colours carefully to enhance specific elements of the logo and bring nuance to our message with the use of shade and tone. The other part is when a logo can be global we also have to choose the colour with care. For example, the white in Western cultures is often associated with weddings and it also means clean, while in Eastern and Asian cultures it is also the colour of death, mourning and unhappiness. (Dabner, 2004, …show more content…
The first example is Matthew Tolliss and his client was AMEC what is a multinational engineering and construction group. It was an updating project for the old logo which consisted of nine triangles in a grid, a symbol that suggests the form of a modern high growth and a sense of systematic precision. Tollis wanted to reflect that AMEC solves complex 3D problems for that reason he created a symbol that had simplicity and had a real depth. In the next step he created a three-dimensional, organic shape with three openings and replaced the old orange colour with blue to suggest a more thoughtful company. (Silver, 2001,