Culture is defined in simple terms as the ideas, customs, and social behaviour of a
particular people or society.
The word "culture" derives from a French term, which in turn derives from the
Latin "colere," which means to tend to the earth and grow, or cultivation and
nurture. "It shares its etymology with a number of other words related to actively
ASPECTS OF CULTURE: Values and norms
Values are relatively general beliefs that either define what is right and what is
wrong or specify general preferences. A belief that homicide is wrong and a
preference for modem art are both values. Norms, on the other hand, are relatively …show more content…
A single cultural change,
made with the best of intentions, may have massive and disastrous consequences.
Importance of culture in International management:
Right across industry, the attitude of senior management to their corporate
affairs is evolving in response to the globalisation of business, the spread of
information technologies, the growth of shareholder activism and increased
intrusiveness of international and national governments in key areas of business
management. A misfit of cultures is often a cause of failure. In particular,
managers’ strong preference for culturally similar environments has been identified
as a major problem. A major challenge of doing business internationally is clearly
to adapt effectively to different cultures. Such adaptation requires an understanding
of cultural diversity, perception and values. The consequence of this protectionism
has been an inward-looking industry with a low level of competitiveness in
international markets. For many corporations in the 1990s, the highest priority has
been to develop an Asian focus – the so-called Asian Challenge. However,
international knowledge in Australia is biased in favour of Europe and there …show more content…
With intensified internationalisation of business, there has been a
notable increase of research.
2) Maintenance of culture:
It is not very easy to maintain the culture of any specific place. There are
different kinds of cultures in the world and each of this has its own way of
maintenance. Hence, it is impossible to define one way of maintaining culture.
Some general steps that may be followed are:
Learn about religious traditions. Whether or not you share your
parents' and grandparents' religion, studying it can help you
understand their culture. Religion connects to language, history, and
personal behavior. Becoming more familiar with your or your family's
religion can help you understand all these other aspects.[1]
Sacred texts and ceremonies can seem confusing with no one there to
guide you. Find an expert willing to explain their significance. Read a
copy of the text with footnote discussions.
Speak your ancestral language. If you know someone who shares
you culture but has a different native tongue than yourself, ask him to
teach you. Many linguists and anthropologists argue that