It's important for us as consumers and good critical thinkers to have an understanding of marketing tactics because it allows us to perceive the world from another perspective. As consumers, we perceive our wants and needs, through the media, goods and services, but as a critical thinker we are able to identify and make decisions for ourselves rather than what we think we perceive, need or want. In the text book Think by Boss, she explains that "Information can be distorted by cognitive and social errors such as confirmation bias, probability error, and the “one of us/one of them” error" (Boss, p. 306). If we have a solid foundation of our expectations and standards of our wants and needs, we will not conform to group pressure. I believe
