6. Why are behavior theories important to include in campaign development? (10 points)
Behavior theories help guide campaigns in a way to change a behavior. Each theory is different, so it is important to implement the correct theory that fits the program. Behavior theories are able to connect on a personal level, interpersonal level, as well as a community level. Using a behavior theory during a campaign is more likely to see results in behavior. The theory helps fine previous benefits to the behavior and how the new benefits can overcome the new benefits from changing the behavior. Behavior theories also gather information to prepare the person to change their behavior; as well provide an action and maintenance to change the behavior change …show more content…
As for perceived susceptibility, my target audience was identified as who was at risk. Perceived severity help notice the risk factors of HIV, such as having unprotected sex can transmit sex with someone HIV positive. Once perceived severity and susceptibility were identified, the audience beliefs were determined. I was able to create a plan how the behavior change will occur. If someone comes in conflict with their religious, an alternate plan would have been discovered to how to decrease the spread of HIV. Barriers would have been recognized to overcome them to achieve the behavior change to decrease the chance of HIV being transmitted. A plan would have been in place to, along with promoting the campaign and reminders how to reduce the risk of transmitting HIV. Women would have been given so much suppose and background information to have the courage to change their behavior to lower the risk of them receiving the virus (US Department of Health and Human Services, …show more content…
The product is the behavior that would like to be changed. The place represents the behavior where the target audience would like the change to take place. Barriers affecting the behavior change are the price. How to take charge of charging the behavior is the promotion. Knowing the policies that may affect the person from being tested. When creating a campaign, having to select the correct message to send out is important. Research your audience, find out as much information you can about them. It’s important to choose a behavior change that is challenging to them but not impossible. Find a place to promote your campaign and where it will find a positive outreach to the audience (University of Washington School of Public Health Department of Health Services.,
Behavior theories help guide campaigns in a way to change a behavior. Each theory is different, so it is important to implement the correct theory that fits the program. Behavior theories are able to connect on a personal level, interpersonal level, as well as a community level. Using a behavior theory during a campaign is more likely to see results in behavior. The theory helps fine previous benefits to the behavior and how the new benefits can overcome the new benefits from changing the behavior. Behavior theories also gather information to prepare the person to change their behavior; as well provide an action and maintenance to change the behavior change …show more content…
As for perceived susceptibility, my target audience was identified as who was at risk. Perceived severity help notice the risk factors of HIV, such as having unprotected sex can transmit sex with someone HIV positive. Once perceived severity and susceptibility were identified, the audience beliefs were determined. I was able to create a plan how the behavior change will occur. If someone comes in conflict with their religious, an alternate plan would have been discovered to how to decrease the spread of HIV. Barriers would have been recognized to overcome them to achieve the behavior change to decrease the chance of HIV being transmitted. A plan would have been in place to, along with promoting the campaign and reminders how to reduce the risk of transmitting HIV. Women would have been given so much suppose and background information to have the courage to change their behavior to lower the risk of them receiving the virus (US Department of Health and Human Services, …show more content…
The product is the behavior that would like to be changed. The place represents the behavior where the target audience would like the change to take place. Barriers affecting the behavior change are the price. How to take charge of charging the behavior is the promotion. Knowing the policies that may affect the person from being tested. When creating a campaign, having to select the correct message to send out is important. Research your audience, find out as much information you can about them. It’s important to choose a behavior change that is challenging to them but not impossible. Find a place to promote your campaign and where it will find a positive outreach to the audience (University of Washington School of Public Health Department of Health Services.,