Here at this point I would like to talk briefly about marketing mix. The marketing mix consist of quite important tools which have big influence on eachother and coordination between them is vital for the business and it’s survival. Marketers must be very careful with this and handle it in a good way so that it can bring great success otherwise it may take years to recover or may create inevitable consequences for the company in bad aspects.
Shortly the marketing mix includes set of actions and tactics that are used while determining all the strategies and the ways to differentiate and promote the company’s products and brands and eventually gaining profit from these activities.
Traditional marketing mix consist of 4P but together with service …show more content…
There are different ways to communicate with consumers to promote the product such as advertising, public relation, sales promotion. And most of the time promotion activities cost more than producing the product but successful promotion increase the sales and eventually bring more revenue. And successful promotion can be cost effective in long term for the company. There is one more way which is free for the companies and the most effective one for promotion that is called word of mouth and usually information spread around by the consumers who are satisfied with the …show more content…
This is quite challenging and main issue for many companies. Sparately all the elements of marketing mix have interaction between eachother and not only promotion but all the elements are considered as a communication tools with the target auidence. Communication is the main fact in marketing so that coordination and the understanding of marketing mix is quite vital for companies to be able to communicate efficiently with consumers. Also dealing with the marketing mix rises the chances of being steady and gaining constant success in the business and also company remains responsible and responsive to it’s customer. Also the marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. So the companies must work well with the marketing mix to be able to communicate efficiently and create effective strategies to differentiate themselves and gain distinctive position in the market. This is the only way for the companies to get competitive
Shortly the marketing mix includes set of actions and tactics that are used while determining all the strategies and the ways to differentiate and promote the company’s products and brands and eventually gaining profit from these activities.
Traditional marketing mix consist of 4P but together with service …show more content…
There are different ways to communicate with consumers to promote the product such as advertising, public relation, sales promotion. And most of the time promotion activities cost more than producing the product but successful promotion increase the sales and eventually bring more revenue. And successful promotion can be cost effective in long term for the company. There is one more way which is free for the companies and the most effective one for promotion that is called word of mouth and usually information spread around by the consumers who are satisfied with the …show more content…
This is quite challenging and main issue for many companies. Sparately all the elements of marketing mix have interaction between eachother and not only promotion but all the elements are considered as a communication tools with the target auidence. Communication is the main fact in marketing so that coordination and the understanding of marketing mix is quite vital for companies to be able to communicate efficiently with consumers. Also dealing with the marketing mix rises the chances of being steady and gaining constant success in the business and also company remains responsible and responsive to it’s customer. Also the marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. So the companies must work well with the marketing mix to be able to communicate efficiently and create effective strategies to differentiate themselves and gain distinctive position in the market. This is the only way for the companies to get competitive