This week we covered the important topics of implicit measures and ethics in social psychology research. In comparison with explicit measures, implicit measures tend to be more indirect that refer to mental contents from participants’ performance on experimental paradigms (Gawronski, 2009). Although IAT, emotional stroop task, and evaluative priming task are all types of implicit measures, but IAT is the most popular method of measuring the strength of associations between concepts and implicit attitudes. However, third variations, culture influences, practicing and training can all be the contributing factors that biased the result of IAT. For example, I got two different results from taking the same weight IAT test, which I believe practicing
