The complexities present both good and bad implications because of the nature of the sector and what can be done based on the changing trends. The following are the implications:
1) The highly fragmented nature of the tourism sector will continue to experience unhealthy competition due to lack of market leaders and collective strategy. It will be hard to manage destinations for various tourist activities when different firms provide different packages and prices that intensify competition.
2) As travel patterns change and new markets emerge, both the public and private sector stakeholders will adopt to the changing trends and begin to use things like the internet to market and sell their destination products.
3) More firms will go ‘green’ in order to appeal to an environment conscious market. This means that destination will create packages that help conserve the environment and the livelihood of locals.
4) Firms will begin to develop destination packages that encourage seasonal travel.
3.0 The …show more content…
In the Czech Republic, the tourism sector contributes approximately 3% to the economy and in Austria, the sector contributes approximately 5% (Királová & Malachovsky, 2014, p. 91).
The Government can help spread the benefits of tourist destinations to the locals and operators. For instance, by supporting the growth of community based experiences and products, building infrastructure to facilitate tourism activities, and promoting rural experiential tourism (GOC, 2009).
The need for environment conservation encourages Governments through the legislature to formulate laws that protect the environment and cultural heritage of a destination. This ensures that destinations maintain their resources and clean environment that is attractive. Ultimately, the destination promotes sustainable tourism.
3.3