Although there are various types of genre and each has its own particular set of standards, they tend to be much functional when comes to the mixture of them in films. Looking back to Altman's approach on the point of view in communication belief, he describes genre labels as messages which helps in marketing films to specific or large group of audiences. Different potential spectators conceived differently through advertisements like film posters, trailers, and reviews that can impel spectators to be interested to watch the films with different force of attraction by different genres adhibition. Indeed, there are also spectators with imparity interpretations of a film which depending on their expectations on genre. Dan Sperber and Deirdre
