What influences would be likely to impact Lupe’s purchase decisions as she furnishes her new apartment?
I think each of the four factors would be more than likely to impact Lupe’s purchase decisions as she furnishes her new apartment. Lupe’s purchase decisions can go one of two ways, she can be a rational buyer and make her decision based on the best choice possible given her budget, or she can make her decision based as behavior buyer; instinct or what is expected or the norm, which it what everyone else is doing. Lupe will either know that she has to be modest and save her money given her upbringing or she will go to an extreme and spend too much money centering her decision on behavior based decisions, trying to keep up with what everyone else is doing, the desire to have nice things.
Describe how each category of influences would impact Lupe’s buying …show more content…
Her decision will make an impact on her finances, surroundings, and happiness no one else’s. Lupe has to decide if she wants to furnish her apartment with was is needed or if she desires to exceed her needs and satisfy her wants too.
Personal factors are individual characteristics and traits such as age, life stage, economic situation, and personality (p. 170).
Lupe’s age won’t impact her buying decision too much, she has already experience hardship. Lupe’s life stage will impact her buying decision because she will want to impression visitors with her new furniture. Lupe’s economic situation will impact her buying decision based on how much money she has available to spend and if she creates a budget. Lupe’s personality will either have a positive or negative impact on her buying decision depending on if she is satisfying her needs only or if she allows her wants to be satisfied too.
Psychological factors relate to the consumer’s motivation, learning, socialization, attitudes, and beliefs (p.
I think each of the four factors would be more than likely to impact Lupe’s purchase decisions as she furnishes her new apartment. Lupe’s purchase decisions can go one of two ways, she can be a rational buyer and make her decision based on the best choice possible given her budget, or she can make her decision based as behavior buyer; instinct or what is expected or the norm, which it what everyone else is doing. Lupe will either know that she has to be modest and save her money given her upbringing or she will go to an extreme and spend too much money centering her decision on behavior based decisions, trying to keep up with what everyone else is doing, the desire to have nice things.
Describe how each category of influences would impact Lupe’s buying …show more content…
Her decision will make an impact on her finances, surroundings, and happiness no one else’s. Lupe has to decide if she wants to furnish her apartment with was is needed or if she desires to exceed her needs and satisfy her wants too.
Personal factors are individual characteristics and traits such as age, life stage, economic situation, and personality (p. 170).
Lupe’s age won’t impact her buying decision too much, she has already experience hardship. Lupe’s life stage will impact her buying decision because she will want to impression visitors with her new furniture. Lupe’s economic situation will impact her buying decision based on how much money she has available to spend and if she creates a budget. Lupe’s personality will either have a positive or negative impact on her buying decision depending on if she is satisfying her needs only or if she allows her wants to be satisfied too.
Psychological factors relate to the consumer’s motivation, learning, socialization, attitudes, and beliefs (p.