Essay on Impact Of Social Media On Business

1186 Words Nov 17th, 2015 null Page
This report contains information on which social media sites are most useful to small businesses. It will also cover the basics of how social media can best be used to help market and drive the business. A basic overview of the social media policy will be explained.
Value of Social Media Social media is not only a vital source for marketing a business, but also a valuable communication tool to keep in contact with customers. Small businesses usually have limited funding when it comes to promotion. Social media is a source that can help fill the gaps when it comes to budgets (Schaupp). It is also a great way to save time. Small businesses that are able to harness the power of social media see increased traffic, which leads to increased profits.
Brand Identity Before setting up any social media accounts, a business must have a true brand identity. A brand identity is a representation of the company’s reputation which is conveyed through attributes, values, purpose, strengths, and passions (Kolowich). Social media will allow the business to communicate these concepts and emotions. How should the customers feel when they are in the Coffee Shop? All these can be communicated through a strong brand identity. When this identity is created it is easier to create posts for social media as one has a stronger idea of what they would like their customers to know. It’s just not about selling a cup of coffee, but how one can feel or who they are when they drink the cup of coffee.…

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