The Influence Of Social Media On Small Businesses

This report contains information on which social media sites are most useful to small businesses. It will also cover the basics of how social media can best be used to help market and drive the business. A basic overview of the social media policy will be explained.
Value of Social Media Social media is not only a vital source for marketing a business, but also a valuable communication tool to keep in contact with customers. Small businesses usually have limited funding when it comes to promotion. Social media is a source that can help fill the gaps when it comes to budgets (Schaupp). It is also a great way to save time. Small businesses that are able to harness the power of social media see increased traffic, which leads to increased profits.
Brand Identity Before setting up any social media accounts, a business must have a true brand identity. A brand identity is a representation of the company’s reputation which is conveyed through attributes, values, purpose, strengths, and passions (Kolowich). Social media will allow the business to communicate these concepts …show more content…
By having accounts on each site it will appeal to several audiences that will vary in age. It will reach faculty, staff, and other townies, as well as students. When new sites begin to develop there is an influx of users from older generations on Facebook. They have also begun to migrate somewhat to Twitter. While a younger generation uses Instagram and Snapchat.
One of the main objectives of the accounts should be to communicate the brand’s identity. The brand identity that should be showcased on the accounts is one that portrays a warm and welcoming environment. Customers should be considered family and friends. These days too many people rush around. They should feel welcomed to stay and stay in the calm atmosphere of the