Impact of Promotional Strategies on Consumer Buying Behaviors: a Case of Hollister Co

18273 Words 74 Pages
Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co.

SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON
L0044SZSZ1010

SUPERVISOR ELLIE SEMSAR
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Declaration:
This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation may be available for referencing and photocopying, at the discretion of university.

Signature........................................ Name: NOWSHAD MOURIN SHAWON. Date: 14/09/2012

NOWSHAD MOURIN SHAWON

L0044SZSZ1010

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7 2.3 Marketing Strategy & Marketing Mix: ......................................................................................... 7 2.3.1: Marketing: ............................................................................................................................. 7 2.3.2: Marketing Strategy: .............................................................................................................. 7 2.3.3: Marketing Mix: ..................................................................................................................... 8 2.4 Promotion and Promotional Strategy: ........................................................................................... 8 2.4.1: Definitions Of Promotion: .................................................................................................... 8 2.4.2: Promotional Activities: ......................................................................................................... 9 2.4.3: Types Of Promotion:............................................................................................................. 9 2.4.4: Promotional Mix: .................................................................................................................. 9 2.4.5: Promotional Strategy: ......................................................................................................... 10 2.4.6: Importance of Promotional

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