Despite the vast amount of scientific literature available on tourism and leisure, solely a handful of studies have dealt with the development of technology and more precisely with the ever increasing importance of photographing in the consumption of tourism related products and services. Increasingly, one can observe that photographing has become an integral part of each technological device, and no matter where one goes, a device enabling photographing is always with us, be it the smartphone in our pocket, the tablet in our bag, the laptop in our case or the camera hanging around our neck. It appears that these days photographing plays an imperative role in our daily life and for many tourists alike the camera became an indispensable tool
…show more content…
H2: The more pictures are taken during a visit, the less time is spent at the site.
H3: The more pictures are taking during a visit, the lower the learning effect of visitors.
H4: Visitor satisfaction will decrease with the increase of pictures taken during the visit.
H5: Photographing has an effect on the visitors’ post-visit behavioural intentions.
In order to address the visitors’ post-visit behavioural intentions more accurately, H5 is further broken down into four hypotheses, with each of them analysing in more detail the impacts of photographing on the visitors’ post-visit behavioural intentions.
H5a: Photographing has an effect on the visitors’ purchasing intention.
H5b: Photographing has an effect on the visitors’ intention for WOM recommendation
H5c: Photographing has an effect on the visitors’ general revisit intention to the site.
H5d: Photographing has an effect on the visitors’ short-term revisit intention to the …show more content…
Several studies explored tourist experience and satisfaction in detail, and surprisingly often the relationship between these two variables and other aspects of the tourism consumption has moved into the focus of a number of researchers, such as del Bosque and Martin’s (2008) study on the tourist satisfaction process, Marcussen’s (2011) investigation on the determinants of tourist satisfaction and intention to return or Dirsehan’s (2012) analysis of tourist experiences and post-experience dimensions. However, acknowledging the increasing importance of technology in the creation of memorable tourist experiences and tourist satisfaction (Aho, 2001), there have been little investigations on the implications of technology on the relationship between tourist experience, satisfaction and the tourists’ post-visit intentions. Taking into account the potential negative effects of technology on the tourist experience (Buhalis, 2003) it is believed that photographing does not only influence the various aspects of the tourists’ visit of a cultural attraction, as specified in Figure 2, but also the relationship between these constructs. The hypotheses developed in the process correspond to
H2: The more pictures are taken during a visit, the less time is spent at the site.
H3: The more pictures are taking during a visit, the lower the learning effect of visitors.
H4: Visitor satisfaction will decrease with the increase of pictures taken during the visit.
H5: Photographing has an effect on the visitors’ post-visit behavioural intentions.
In order to address the visitors’ post-visit behavioural intentions more accurately, H5 is further broken down into four hypotheses, with each of them analysing in more detail the impacts of photographing on the visitors’ post-visit behavioural intentions.
H5a: Photographing has an effect on the visitors’ purchasing intention.
H5b: Photographing has an effect on the visitors’ intention for WOM recommendation
H5c: Photographing has an effect on the visitors’ general revisit intention to the site.
H5d: Photographing has an effect on the visitors’ short-term revisit intention to the …show more content…
Several studies explored tourist experience and satisfaction in detail, and surprisingly often the relationship between these two variables and other aspects of the tourism consumption has moved into the focus of a number of researchers, such as del Bosque and Martin’s (2008) study on the tourist satisfaction process, Marcussen’s (2011) investigation on the determinants of tourist satisfaction and intention to return or Dirsehan’s (2012) analysis of tourist experiences and post-experience dimensions. However, acknowledging the increasing importance of technology in the creation of memorable tourist experiences and tourist satisfaction (Aho, 2001), there have been little investigations on the implications of technology on the relationship between tourist experience, satisfaction and the tourists’ post-visit intentions. Taking into account the potential negative effects of technology on the tourist experience (Buhalis, 2003) it is believed that photographing does not only influence the various aspects of the tourists’ visit of a cultural attraction, as specified in Figure 2, but also the relationship between these constructs. The hypotheses developed in the process correspond to